http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/274 Mon, 20 Apr 2026 13:50:52 GMT 2026-04-20T13:50:52Z http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/360 Entrepreneurial intention and antecedents among the students of higher education institutions in Kerala Sindhu George; Biju John M Tue, 01 Aug 2023 00:00:00 GMT http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/360 2023-08-01T00:00:00Z http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/311 An analysis of behavioural bias and investment performance among equity mutual fund investors in Kerala Darsana Sudharsan; Biju John M Wed, 01 Feb 2023 00:00:00 GMT http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/311 2023-02-01T00:00:00Z http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/289 Customer perception and motives towards counterfeit products in Kerala Jilna John; Biju John M The legitimate status of the original manufacturers is used by counterfeit producers for their financial advantage. Anti-counterfeiting strategies and preventive mechanisms to detect and combat counterfeit goods have been developed in many nations but have not emerged and propagated on wider terms. Customer demand for counterfeit goods is one of the prominent factors for the endurance, escalated growth, and expansion of the counterfeiting conditions across the globe. Thus, it is vital to pay greater emphasis on the demand aspect for the purpose to figure out why consumers have gravitated towards counterfeit products. The study examined the perception of customers regarding counterfeits, motivating forces or driving factors that leads to the customer attitude and purchase intentions towards counterfeit products along with the examination of mediating effect of attitude and perceived value as well as the moderating effect of novelty-seeking behaviour of the customers. The study also examined at how the effects of the variables differed based on socio-demographic, economic, and counterfeit buying determinants. The information required to conduct the research process was gathered using both primary and secondary data collection methods. The customers were found more concerned about the cognitive drivers of price and value of the counterfeit products. The elements of integrity and personal gratification were revealed to be the most powerful affective drivers, whereas the factors of information susceptibility and normative susceptibility proved to have a greater impact on the analysis of social drivers. The level of perceived value and purchase intentions towards counterfeit merchandise were found to have a high level of attainment whereas the level of positive attitude towards counterfeits was found to have a moderate level of attainment only. It was found that the perceived value mediates the relationship between the customer motives and purchase intentions whereas customers’ attitude failed to possess a mediating role. The results of moderation effect revealed that if the counterfeit products have the best price-quality parity and satisfy the customers' desires to use novel products, it would ultimately boost the value perception of the customers and purchase intentions regarding the counterfeit products. Tue, 01 Aug 2023 00:00:00 GMT http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/289 2023-08-01T00:00:00Z http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/288 Brand building practices: a study among commercial banks in Kerala Sowmia Rajan K; Biju John M Financial institutions, particularly the banking sector, play a crucial role in driving economic growth and ensuring stability. In India, over the past three decades, commercial banks have shifted their service delivery methods, focusing on marketing, branding, and customer relationship management. Banks acknowledged the relevance of branding and highlighted the need to develop a good brand image. Additionally, banks spend resources on brand building initiatives to spread awareness and showcase their USPs. As banks are entrusted with customers' hard-earned income and financial well-being, they need to know that their bank is dependable and trustworthy. Therefore, it is necessary to evaluate the extent to which brand building practices have helped a bank to achieve distinctive positioning, brand equity, and customer acceptability. The study also tried to examine the mediating effects of customer-based brand equity, customer satisfaction, and the moderating effects of different sectors of banks. The study employed both primary and secondary data collection methods to source the information required for the investigation. Findings revealed that brand building practices employed by the commercial banks in Kerala were perceived differently by customers and had a moderate effect on them. The study also revealed that the most positively perceived brand building practice was corporate social responsibility, and social media was found to be the least influential brand building practice. The customers exhibited a moderate level of brand awareness, brand loyalty, brand association, perceived quality, satisfaction, and behavioural intention with their bank brands. A structural equation model was developed after testing the hypotheses, and the findings of those tests led to the creation of the model. The findings indicated that brand building efforts taken by the commercial banks in Kerala had a positive, significant, and direct effect on attaining customer-based brand equity in the banks. The findings also revealed the existence of partial mediation of customer satisfaction in relation to customer-based brand equity and behavioural intentions. The findings also revealed that a moderated mediation effect exists between brand building practices and behavioural intentions, and the type of banks involved in the study serve as moderator of this relationship. Tue, 01 Aug 2023 00:00:00 GMT http://starc.stthomas.ac.in:8080/xmlui/xmlui/handle/123456789/288 2023-08-01T00:00:00Z